How To Make Dynamic Key Art

Key art is the singular image that will define your island across Discover and your digital marketing. A key art image that’s dynamic, eye-catching, and representative of the game experience, will help you stand out and attract players.

Try to be:

  • Striking

    Use vibrant, contrasting colors to draw attention. Avoid clutter and focus on standout elements.

  • High Quality

    Use high-resolution images and professional editing software for a polished look. Ensure you own the rights to all elements of the final key art.

  • Clear

    Highlight the most important element and use supporting visuals to guide the viewer’s eye.

  • Conceptual

    The key art should show players what to expect from your game. You want to excite players and reflect the actual game experience (e.g., avoid showing a boss fight for a tycoon game).

Creating your art

There are numerous free and paid tools out there to help you create your key art including Unreal Engine, Adobe Photoshop, Blender, and more.

Specifications

Thumbnails should be at least 1920x1080 (16:9 aspect ratio) with a maximum size of 5 MB.

Don’ts 

  • Don’t include references to real-world or in-game currency.
  • Don’t include content that is not available or interactable on the island.
  • Don’t use console-specific controls.
  • Don’t use Epic Games logos, product names, or copy our brand.
  • Don’t include any references to leveling up or XP amounts.

For more tips on how to create your best thumbnail images, common errors to avoid, and some examples to check out, see the Thumbnail Image Guidelines for Discover. You can also A/B test two different images to help optimize engagement and iterate faster. This is especially important when running Sponsored Row campaigns.