Welcome!
Ready to inspire more players to drop into your islands? This playbook is a step-by-step guide to understanding the tools, tactics, and techniques you’ll need to create a successful marketing campaign.
As you begin, remember that the core principles that make your islands engaging will also power the success of your marketing campaign: Be original. Stay authentic. Have fun.
The marketing tactics and strategies featured here outline an approach to launch a new island — but they can also be applied to an experience that’s already live!
Marketing Must-Haves
Every marketing strategy is distinct to your island, developer team, and type of players you’re seeking out — we encourage you to make this process your own. By focusing on these essential campaign elements, you’ll give your games the best shot at breaking through.
You’ll find the necessary key components broken out here to make your marketing campaign a success. We’ve detailed each one in our guide.
And remember, in everything you produce, always include your island code so players can easily find your island. Let’s get started!
Marketing Plan
A document detailing how marketing activities will be executed across various stages and platforms to effectively promote your island and engage your audience.
Key Art
A dynamic single still image that encapsulates the core principle of your game at a glance and visually represents your game across platforms.
Trailer
A short-form video that uses game capture to tell the unique story of your island and invite viewers into the experience.
Social Media Plan
A strategic rollout of your marketing plan across social media platforms like Instagram, TikTok, X, Discord, and YouTube.
Following the Rules
In marketing, rules are made to be broken… except for these. Familiarize yourself with the Epic Games Content and Promotional Guidelines before you begin work on your campaign.
Compliance is crucial. Rules evolve, so regularly check and update your marketing materials to ensure they meet current terms and conditions before publishing.
Post-Launch Community Engagement
After launch, track what’s working and not working and adjust as needed. Some key areas to focus on once your game is out in the world:
Tip: Launch a Discord server for player interaction, feedback, and support! Learn more.
Maximizing Discoverability
Boost your island’s visibility by leveraging discoverability tactics which can bring awareness to new audiences! With Creator Pages, now live in Fortnite, you can showcase your islands, link your socials, and let players favorite you – all in one place. Make your page shine with a custom image, header, and bio.
Pair this with tactics like partnering with influencers or streamers and familiarizing yourself with how Fortnite Discover works, as explained in our Discover Q&A blog.
Keep an eye out for updates to the playbook, as we'll keep this resource current with the latest information. Remember to tag @FortniteGame when you share your island on X — we're interested in your success!