Diesel Launch Announcement

Epic Games
For the past five years, we've been building tools enabling Epic to bring our games directly to gamers. We built the Epic Games Launcher on PC and Mac featuring Fortnite and Unreal Engine; we built a worldwide digital commerce ecosystem supporting dozens of payment methods; and we gained great economies of scale thanks to Fortnite's amazing growth.

As developers ourselves, we wanted two things: a store with great economics, and a direct relationship with our customers. And we've heard that many of you want this too!

So, later this week, we'll launch the Epic Games store, and begin a journey to advance the cause of all developers.  The store will launch with a hand-curated set of games on PC and Mac, then it will open up more broadly to other games and to Android and other open platforms throughout 2019.

The Epic Games store will operate on the following principles:

All Developers Earn 88%
Developers receive 88% of revenue.  There are no tiers or thresholds. Epic takes 12%. And if you’re using Unreal Engine, Epic will cover the 5% engine royalty for sales on the Epic Games Store, out of Epic’s 12%.

Reach Your Customers
Buyers of your games automatically subscribe to your newsfeed so you can reach them with game updates and news about upcoming releases. The newsfeed is front-and-center.  You’ll also be able to reach your customers through email, unless they opt out of email notifications.

Connect with Creators
YouTube content creators, Twitch streamers, bloggers, and others are at the leading-edge of game discovery. Epic’s 10,000-strong Support-A-Creator program helps you reach Creators, so they can help you reach gamers. If you opt to participate, creators who refer customers to buy your game will receive a share of the revenue that you set (tracked by code or affiliate marketing link).
To jump-start the Creator economy, Epic will cover the first 5% of creator revenue-sharing.

Developers Control Their Game Pages
As a developer, you control your game page and your newsfeed.  There will be no store-placed ads or cross-marketing of competing games on your page, and no paid ads in search results.

All Engines Are Welcome
The Epic Games store is open to games built with any engine, and the first releases span Unreal, Unity and internal engines.

When You Succeed, We Succeed
We’ve built this store and its economic model so that Epic’s interests are aligned with your interests.  Because of the high volume of Fortnite transactions, we can process store payments, serve bandwidth, and support customers very efficiently. From Epic’s 12% store fee, we’ll have a profitable business we’ll grow and reinvest in for years to come!

More details on upcoming game releases will follow at The Game Awards show this Thursday, December 6th.